reading response? or just a post ...

I am very disappointed with the 2009 Superbowl ads.

dot com's and house ads.

Some foreign cars rerunning things we've seen before. none of the innovative, big-budget, or inventive ads that I'm used to seeing in years past. 3d glasses that SoBe sponsored... didn't make any difference.

if design is really meant to capitalize on a new, user defined era, it was lacking in the same ol same ol that they stuffed at me tonight. There was even airtime for Gold For Cash, an infomercial, for gods sake... featuring ed mcmahon and mc hammer. The worst part? this was the best of the offerings.

this is truly the decline of western civilazation.

here's what i wanted to see, here's what would have made me faithful that America isn't D.O.A and just doesnt know it yet....

---- a jp morgan chase ad, (one of the feel-good, fuzzy type that at no point betrays its sponsor), featuring a multi-ethnic collage of American happy family moving forward... children climbing jungle gyms, mom or dad warmly greeting partner at the door with dinner waiting on table, and homework eagerly checked... smiling.... some tagline like.... (jesus, i dont know) .... chase, still here, so you can relax. (perhaps too hamhanded.. how about...oh, yeah.. here it is) ... the good life goes on ...

There was not a single ad during the Superbowl that featured the American Family smiling. not.a.single.one.

if design is new, interactive, reactive and assertive to its consumer, a voice of you and now and here and today that channels the constantly adapting and presents the truth (is there a capitol T?) of the real of today, I would have hoped that would mean more than godaddy.com and busty females and cutting to a pornographic promise that the web version is unrated.

dear god, save us, please... is that what real is now?

I know times are tight. i know we, the royal we of the American Dream, is teetering on the edge of complete ruin (the 'victims' of our own greed and avarice, forever grasping for more of of the illusive concept of 'growth') but for heavens sake... please, ad council of america, don't give up on me so quickly.

or, to put it another way....

I already knew that the American consumer had given up on the CEO. What makes me sad, scared, and hits it home, is that according to the grand and formerly untouchable ritual of all things US patriotic, it seems very likely that the American CEO has given up on the consumer.